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Client Management
2025-11-01
Aurex Team
7 min read

Client Management: Building Long-Term Relationships

Client Management: Building Long-Term Relationships

It costs 5x more to acquire a new client than to keep an existing one. Learn how to turn one-time buyers into loyal partners.

Communication is Key

The #1 reason clients leave isn't price—it's poor service.

  • Set Expectations: Be clear about what you will deliver and when.
  • Update Regularly: don't go silent for weeks. A quick "Here's a progress update" goes a long way.

Using a CRM (Customer Relationship Management)

Stop using your phone contacts to manage clients. Use a CRM to:

  • Store all client details (NTN, Address, Email) in one place.
  • Track interaction history (What did we discuss last meeting?).
  • See payment history at a glance.

The Power of "Thank You"

Small gestures matter. improved invoicing etiquette, like adding a "Thank you for your business" note on your invoice, leaves a lasting positive impression.

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