1. Master Your Operations
Before you add more customers, ensure your "back office" can handle them. Automate your billing and inventory management first. Chaos doesn't scale.
2. Leverage Digital Marketing
Word of mouth is great, but Facebook/Instagram Ads allow you to target customers precisely. Even a small budget of PKR 500/day can yield results.
3. Focus on Customer Retention
It's cheaper to upsell an existing client than to find a new one. Launch a loyalty program or offer retainer contracts.
4. Diversify Your Income
If you sell products, add a service (e.g., Installation). If you sell services, add a product (e.g., E-book/Templates).
5. Know Your Numbers
Regularly review your Profit & Loss report. Double down on what makes money and cut what doesn't.